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OUR BRANDS
MIDO
STEFFL Watches
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Swiss watchmaking craftsmanship inspired by architecture – precision timepieces that combine innovation, functionality, and timeless design.
MIDO was founded in 1918 by Swiss watchmaker Georges Schaeren and is now part of the Swatch Group. The brand is renowned for Swiss-made watches offering exceptional value, technical innovation, and enduring design. Iconic collections such as Multifort, Ocean Star, and Commander blend precise automatic movements with elegant aesthetics and advanced features including strong magnetic resistance and impressive power reserves. Inspired by world-famous architecture, MIDO represents contemporary Swiss watchmaking with functional sophistication and timeless refinement.
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