Italian fashion rebellion with iconic pop-culture energy – Moschino blends luxury, humour, and provocative design into unmistakable fashion.
Moschino was founded in Milan in 1983 by Franco Moschino and has become one of the world’s most recognised Italian luxury fashion houses. Renowned for its bold, ironic, and highly creative design language, the brand combines classic luxury fashion with pop art, street culture, and playful provocation. Vibrant prints, iconic logos, statement pieces, and unexpected details define the collections – from ready-to-wear and accessories to handbags, footwear, and fragrances. Under creative directors such as Jeremy Scott and now Adrian Appiolaza, Moschino has evolved into a symbol of modern, confident fashion with cult status and a strong connection to global pop culture.
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