ON

On combines Swiss precision with innovative performance technology and has become one of the world’s leading brands in premium running footwear and sportswear. Founded in Zurich in 2010, the brand revolutionised the running experience with its patented CloudTec® technology and is known for exceptional cushioning, dynamic performance and contemporary design. Inspired by the Swiss Alps, On merges technical innovation with minimalist aesthetics and a modern lifestyle-driven approach. Beyond iconic running shoes such as the Cloudmonster, Cloudrunner and Cloudswift, the collections include functional sportswear, outdoor essentials and contemporary lifestyle sneakers. Premium materials, sustainability-focused innovation and high-performance technologies have made On one of the most sought-after brands for running, training and modern activewear. Through collaborations with figures such as Roger Federer and its focus on movement, design and sustainability, On seamlessly blends performance sportswear with contemporary fashion and wellness culture.