WEICH

WEICH Couture Alpaca is a German luxury interior and lifestyle brand renowned for exclusive alpaca products, exceptional craftsmanship and a contemporary vision of natural luxury. Founded by Jannik Weich, the company was created from a fascination with the extraordinary softness and quality of alpaca fibres and the ambition to combine traditional Peruvian craftsmanship with uncompromising European quality standards. Today, WEICH is recognised as one of the leading premium brands within the world of luxury alpaca home textiles, accessories and interior design. A defining characteristic of WEICH Couture Alpaca is its combination of exceptional material quality, timeless design and responsible production. The collections include plaids, cushions, rugs, hot-water bottles, accessories, seating furniture and selected lifestyle pieces crafted from the finest alpaca fibres. The brand is particularly recognised for its luxurious Royal and Baby Alpaca qualities as well as iconic design objects such as the MARIPOSA Butterfly Chair and the CALMO hot-water bottle collection. Combining natural elegance with contemporary interior aesthetics, WEICH creates products that balance comfort, craftsmanship and design excellence. At the heart of the brand lies a strong commitment to transparency, sustainability and responsible craftsmanship. WEICH works closely with artisans and production partners in Peru while maintaining a focus on traceable supply chains and traditional manufacturing techniques. The company embraces a philosophy of natural luxury where premium natural materials, long-lasting quality and ethically responsible production remain central to every collection. Through this approach, traditional Peruvian heritage is combined with contemporary product development and modern design culture. Combining Peruvian craftsmanship, luxurious natural fibres and refined European design, WEICH Couture Alpaca represents premium home and living products with distinctive character. The brand embodies a modern vision of luxury where quality, sustainability and exceptional comfort remain central, transforming natural materials into timeless design objects created for sophisticated contemporary interiors.